When planning your brand photoshoot, it’s natural to think you should be looking directly at the camera in every shot. After all, eye contact feels like the best way to connect with your audience, right?
But here’s the thing: your brand images can tell a powerful story without you staring into the lens every time. In fact, some of the most compelling brand photos happen when you’re not looking at the camera.
So, why is this? Let’s explore.
It Adds Authenticity
When you’re looking away from the camera or caught in a candid moment, it feels natural. These types of photos show you in your element working, creating, or simply being yourself. Instead of feeling staged, these images capture the real you, which helps your audience feel more connected to you and your brand.
Think about it: when you see someone engrossed in their work or laughing at something unexpected, doesn’t it feel more relatable than a perfectly posed headshot?
It Tells a Story
Brand photography is more than just a collection of pretty picture, it’s a way to share your story. By showing yourself in action, you give your audience a glimpse of what it’s like to work with you.
Whether it’s pouring a coffee, writing in your notebook, or chatting with a client, these moments are what make your brand feel alive. They help people envision the experience of working with you, which is so much more engaging than just staring into the camera.
It Adds Variety to Your Gallery
Let’s face it, if every single photo in your gallery features you looking straight into the lens, it gets a little repetitive. Mixing in shots where you’re looking away, interacting with props, or focusing on your work keeps your imagery fresh and dynamic.
These types of photos are also great for storytelling on social media. They can pair beautifully with captions about what you do, why you do it, or behind-the-scenes insights.
It Shifts the Focus to What You Do
Not all brand photos need to put the spotlight directly on your face. Sometimes, the focus is better placed on your work, your process, or even your environment.
For example, if you’re a product-based business, a photo of you working on your craft can be much more impactful than a posed portrait. If you’re a service provider, a shot of you consulting with a client or reviewing plans tells the story of what you offer in a way that feels genuine.
How to Use These Photos in Your Branding
So, now that you know why looking away can work, how do you incorporate these shots into your branding? Here are a few ideas:
- Use candid action shots on your website to showcase your process.
- Share behind-the-scenes moments on social media.
- Pair images of you in action with testimonials to show how you make a difference for your clients.
- Include a mix of eye-contact and non-eye-contact images in your portfolio to keep your visuals engaging.
Let Go of the Pressure
There’s no rule that says you have to be staring down the camera in every brand photo. In fact, letting go of that pressure can open the door to more creative, authentic, and story-driven images that truly represent you and your brand.
Remember, your brand is about more than your face. It’s about what you do, the energy you bring, and the connection you create with your audience. So next time you’re in front of the camera, don’t be afraid to look away and let your personality and story take the lead.
Looking for brand images that capture the heart of your business? Let’s work together to create photos that truly tell your story. Get in touch to book your session today!
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